If you do use multiple fonts, make sure that they complement each other while also being visually distinct. However, you might want to consider pairing fonts if you have a tagline that goes along with your logo, or if you have several words in your business name and you want to emphasize one over the other. Remember, you want your logo to be as clean and versatile as possible, which means that less is usually more. Now, imagine if you chose 4 fonts for your logo instead of 2 how the heck would you find a fifth one that looks good with all of them? To keep the design consistent (for example, on your website), you’ll need to find a third font for your copy that looks good with both of your logo fonts. Think that your logo will appear in a bunch of places, and there will often be other text there aside from your logo. The reason for this is simple: Too many fonts will make your logo look cluttered and inconsistent, which will cloud your brand message. In short, you shouldn’t use more than 2 fonts in your logo – and usually, there’s only a need for 1. To express that in your logo, you could consider going with a vintage-looking script like Belinda or Thirsty Script, or a modern font like One Day or Cooper Hewitt (all of which we’ll show you below!). So, if your primary audience is hipsters in their thirties who enjoy used books, you might decide that your brand personality is creative, independent, and progressive. Then there are scripts, which can often have an elegant look and give off the feeling of adding a personal touch, while modern fonts and slab serifs tend to be edgy, contemporary and creative. For example, serifs – fonts with little “feet” at the end of the strokes – have a more traditional and timeless feel, while sans-serifs (fonts without the feet) are considered more modern and forward-thinking. There are 5 main font families, and each family has their own “personality traits”, or messages that they give off. Your brand personality is the “human” element of your brand it will help inform the way you talk to your customers and the visual identity you create to represent your business – like your logo!īut how do you know which fonts are right for your specific personality? it should speak directly to the audience you’re trying to reach and reinforce the message of your brand. The first thing you should know is that there’s no one “correct” font for logo design, though there are a few rules you should follow when choosing yours.įirstly, your logo font should be in line with your brand personality – i.e. Now that that’s out of the way, how do you actually choose the perfect font for your logo? Just bear in mind that each typeface (font) in our list below may have several different variations that you can choose from. If this is confusing for you, don’t worry about it like we said, most people confuse the terms anyway, and we referred to each typeface in this post as a “font” for that reason! The takeaway is that each typeface can have a number of different styles.

You could have a bold Arial and an Italic Arial, and both of those are considered different fonts – even though they’re part of the same typeface. Fonts, on the other hand, are a particular set of glyphs that are included within a typeface. People tend to confuse the 2 terms, and it’s important to understand what each one is and how it can help you.Ī typeface basically refers to a set of glyphs, or characters, that share a design. Within typography, however, there are both “fonts” and “typefaces”.

Fonts fall under the big umbrella of typography, which just refers to the art of arranging letters in a specific way.

Popular gothic fonts